BaByliss 2098U Elegance Review

If you're used to the world of hair straighteners, then I can sum this up quickly:

Stylish as ever, the new Pro 230 Elegance is supplied in a radiant high gloss metallic purple finish that looks simply stunning; whether in use or just sitting on your dressing room table, especially when its matched with its luxurious metallic purple carrying pouch.

Combining fashion and functionality, the chrome detailing and the mirror finish true titanium ceramic plates of the Pro 230 Elegance reflect a sense of sophistication. And its curved design looks stylish and contemporary, while also allowing you to style as well as straighten your hair.

The new BaByliss Pro 230 Elegance straightener reaches 230 degrees (salon temperature) and is ready to use in just 15 seconds.The super shiny, 25% longer true titanium plates straighten larger sections of hair at one time for fast results, and giving an ultimate smooth finish. With its Advanced Ceramics heating system, it has ultra fast heat recovery to maintain a constant high heat during use.

Sounds good? Well, yes, it is!

If you want the best hair straighter money can buy, then you cannot fail with the BaByliss 2098U Elegance Metallic Purple Straightener.

If you follow trends and want stylish, but overpriced and otherwise mediocre straighteners then buy the GHD Mk IV.

Compared to the GHD (because lets be honest, every straightener is compared to the massively over-rated GHD) the BaByliss stacks up extremely well.

The BaByliss:

Heats up faster than GHD
Is lighter than GHD
Is *much* smoother and snags less than GHD (titanium vs. ceramic)
Is typically half the price of GHD
Has adjustable heat for fringes and delicate hair
Has the same auto-shut off feature that GHD keep bragging about

The one feature the GHD MkIV has over the BaByliss is that the new limited edition GHD has a better heat plate protector so you can pack it back in your case quickly; very handy when travelling.

The only real downside that I can see with BaByliss is brand image; they are seen by many as bargain basement items and not as brand leaders or cutting edge trend setters. I know which I choose to believe with this item.